Upload a discussion guide — or just describe who you want to talk to. Get a live interview link in minutes. Every conversation strengthens a synthetic panel you own.
Get you what at volume, but never why — you can't ask a follow-up.
Get you the why, but 15–20 of them takes weeks and costs a fortune.
So teams pick scale or depth. Qualia removes the trade-off.
Depth at survey scale — spoken, adaptive, and analysed the moment it ends.
Every study runs through the same interviewer fleet — what you get out depends on what you're building toward.
"Stop guessing what your customer would do — test against a population grounded in real ones."
See a grounded persona it produced →"A month of fieldwork, back in an afternoon."
See the report it produced →Pick a template (decision archaeology, JTBD, concept test, churn) or upload your own questions. Set the audience (ICP).
Qualia spins up a fleet of AI interviewers. People join by voice — no install, in the browser — and have a natural, adaptive conversation.
The moment interviews finish: transcripts, audio, themes, hypothesis evidence — and, in one click, a grounded persona pool.
You pick an audience; Qualia routes to vetted panel partners, recruits to spec, and runs the interviews. You bring no respondents. Recruit cost bundled in.
Generate a branded Qualia interview link and share it with your own customers, users, or community. Anyone with the link joins a hosted AI interview. No panel cost.
Both modes feed the same pipeline. A single study can blend both.
Natural turn-taking, interruption, and pacing — it waits and probes, never sounds like a bot.
It follows the answer live, the instinct of a trained moderator, at scale.
Asks every question, in order, and knows when it's done.
Collect key attributes up front, asked live or pre-filled from your ICP.
Themes, ranked findings, representative quotes, hypothesis support/contradiction.
Every study doubles as training data for a synthetic persona pool; your next question needs no new fieldwork budget.
Findings, PII-redacted transcripts, or full recordings, gated by respondent consent.
Hundreds of interviews at once, not one at a time.
Our panel marketplace, or your own share link.
Your logo, your page, your domain.
Grounding pools are aggregated; no synthetic persona is a real person.
Facial affect via the "Voice + Vision" tier — on the roadmap.
"We had an ICP but no real signal behind it. Qualia interviewed 200 real buyers and gave us a persona pool we now test every campaign against."
Drop a BYO link in your post-purchase email. Every week, fresh grounded interviews with real customers — no recruiting.
Upload the concept and the questions; Qualia runs 150 reactions and tells you which message landed and why.
Interview churned users at scale; get the real reasons, ranked, with quotes.
Run 50 deep interviews to find the themes before you write the survey.
| Tier | You get | Consent |
|---|---|---|
| Findings (always) | Synthesis, themes, ranked findings, anonymized quotes, aggregate affect | Standard |
| Verbatim | Full PII-redacted transcripts per interview | Standard |
| Recordings | Audio/video playback of the real interviews | Explicit opt-in |
Grounding pools are pool-only by design — individuals are aggregated into distributions and discarded. That's the privacy guarantee, not a limitation.
"Most AI interview tools give you a transcript. Qualia gives you an audience."
Qualia is in private beta with a limited number of design partners. Join the waitlist and tell us what you'd interview — we're prioritizing teams grounding personas and running continuous discovery.
Yes. Spoken, real-time, adaptive. The interviewer hears the answer and decides what to ask next — it is not a form reading itself aloud.
A survey records what people tick. An interview records why. Qualia asks the follow-up, so you get the reasoning behind the answer and the story it came from. Behaviour, not opinion.
No. They open a link and talk in the browser. Nothing to download, nothing to sign up for.
Either bring your own — customers, users, a list you already hold — and share the link, or recruit through a connected panel. Prolific is live; further partners are being added. Panel recruits are drafted first and never published until you approve the cost.
Yes. Upload your guide and it runs as written. Or hand Qualia the problem you are trying to solve and it drafts the guide — with the reasoning behind each question and the risks it sees — for you to edit before anything runs.
It asks your questions in order, one at a time, and takes at most one follow-up before moving on. It does not summarise answers back, and it does not lead the respondent toward a conclusion.
Yours. Transcripts, audio, and any pool built from them.
Respondents consent to recording before the interview begins. Pools are built from aggregated distributions, so no synthetic persona maps back to a real person and no personal data reaches the population generator — it receives statistics, never individuals.
Interviews run in parallel rather than in a queue, so respondents start whenever they like. Concurrency is sized to your study during beta.
With your own list, as fast as people click the link. Through a panel, recruitment typically fills within a day. The report is written once the interviews complete.
Beta pricing is a conversation, not a price list. Panel-recruited interviews carry the recruit cost; interviews you distribute yourself do not.
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