Simulatte
Experience 02 · Concept Test
A concept test, run out loud
This is a short demo of the kind of study a packaged-goods brand runs before launch — reactions to a new product idea, at scale. A real study runs this same conversation with hundreds of category buyers in parallel and returns the themes, the objections, and what would move them.
The concept being tested
A new breakfast cereal — high protein, low sugar, priced about 30% more than the usual cereal on the shelf.
1
Press the call button at the bottom of the screen to begin. The interviewer will greet you and describe the concept.
2
Allow microphone access when your browser asks. You'll speak your reactions out loud — no typing.
3
Just talk naturally. Answer in your own words; it listens, follows up, and moves through all three questions.
Press the call button below to start
See the report it produced →