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Experience 01 · Persona Grounding

How we ground a persona in real people

This is a short demo of the interview real respondents take. It walks you through one real decision you made, and from conversations like this Qualia extracts the drivers behind it — how much you researched, how much price moved you, whose opinion counted, whether you'd stay loyal. Those drivers become a synthetic population studies can run against.

~3 min · voice 4 questions
What it's listening for
  • What triggered the decision
  • How you researched it
  • What price meant to you
  • Whether you'd stay loyal
1
Press the call button at the bottom of the screen to begin. The interviewer will greet you and ask the first question.
2
Allow microphone access when your browser asks. You'll speak your answers out loud — no typing.
3
Just talk naturally. Answer in your own words; it listens, follows up, and infers the drivers from your story rather than asking you to rate yourself.
Press the call button below to start

By starting, you agree to have this voice conversation recorded and analysed for research. Your responses are aggregated and anonymised. You can stop at any time.

See a grounded persona it produced →